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Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth

by Scott M. Davis, Michael Dunn, David A. Aaker Hardcover 2002

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  • Author: Scott M. Davis, Michael Dunn, David A. Aaker
  • ISBN 13: 9780787962555
  • ISBN 10: 0787962554
  • Publication Year: 2002
  • Language: English

Specifications

Index-100787962554
LanguageEnglish
Index-139780787962555
Period-
Class Track-
Publisher- (2002)
Pages-

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