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Advertising Account Planning : Planning and Managing an IMC Campaign

Advertising Account Planning : Planning and Managing an IMC Campaign

by Larry D. Kelley, Donald W. Jugenheimer Paperback

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  • Author: Larry D. Kelley, Donald W. Jugenheimer
  • ISBN 13: 9780765625649
  • ISBN 10: 0765625644
  • Language: English

Specifications

Index-100765625644
LanguageEnglish
Index-139780765625649
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