Advertising Account Planning : Planning and Managing an IMC Campaign
by D. W. Jugenheimer, L. D. Kelley Hardcover
- Author: D. W. Jugenheimer, L. D. Kelley
- ISBN 13: 9780765625632
- ISBN 10: 0765625636
- Language: English
Specifications
| Index-10 | 0765625636 |
|---|---|
| Index-13 | 9780765625632 |
| Language | English |