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New Service Development : Creating Memorable Experiences

New Service Development : Creating Memorable Experiences

by James A. Fitzsimmons, Mona J. Fitzsimmons Hardcover 1999

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  • Author: James A. Fitzsimmons, Mona J. Fitzsimmons
  • ISBN 13: 9780761917410
  • ISBN 10: 0761917411
  • Publication Year: 1999
  • Language: English

Specifications

Index-100761917411
LanguageEnglish
Index-139780761917410
Period-
Class Track-
Publisher- (1999)
Pages-

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