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Strategic Alliances and Marketing Partnerships : Gaining Competitive Advantage Through Collaboration and Partnering

Strategic Alliances and Marketing Partnerships : Gaining Competitive Advantage Through Collaboration and Partnering

by Richard Gibbs, Andrew Humphries Hardcover 2009

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  • Author: Richard Gibbs, Andrew Humphries
  • ISBN 13: 9780749454845
  • ISBN 10: 0749454849
  • Publication Year: 2009
  • Language: English

Specifications

Index-10 0749454849
Index-13 9780749454845
Language English

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