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Kids as Customers : A Handbook of Marketing to Children

Kids as Customers : A Handbook of Marketing to Children

by James U. McNeal Hardcover 1992

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  • Author: James U. McNeal
  • ISBN 13: 9780669276275
  • ISBN 10: 0669276278
  • Publication Year: 1992
  • Language: English

Specifications

Index-10 0669276278
Index-13 9780669276275
Language English

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