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Building Brand Identity : A Strategy for Success in a Hostile Marketplace

Building Brand Identity : A Strategy for Success in a Hostile Marketplace

by Lynn B. Upshaw Hardcover 1995

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  • Author: Lynn B. Upshaw
  • ISBN 13: 9780471042204
  • ISBN 10: 047104220X
  • Publication Year: 1995
  • Language: English

Specifications

Index-10047104220X
LanguageEnglish
Index-139780471042204
Period-
Class Track-
Publisher- (1995)
Pages-

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