Kellogg on Advertising and Media : The Kellogg School of Management
by Bobby J. Calder, Philip Kotler Hardcover 2008
- Author: Bobby J. Calder, Philip Kotler
- ISBN 13: 9780470119860
- ISBN 10: 0470119861
- Publication Year: 2008
- Language: English
Specifications
| Index-10 | 0470119861 |
|---|---|
| Index-13 | 9780470119860 |
| Language | English |