A Primer for Integrated Marketing Communications
by Philip Kitchen, Patrick de Pelsmacker Paperback 2004
- Author: Philip Kitchen, Patrick de Pelsmacker
- ISBN 13: 9780415314213
- ISBN 10: 0415314216
- Publication Year: 2004
- Language: English
Specifications
Index-100415314216
LanguageEnglish
Index-139780415314213
Period-
Class Track-
Publisher- (2004)
Pages-