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Electronic Word of Mouth As a Promotional Technique : New Insights from Social Media

Electronic Word of Mouth As a Promotional Technique : New Insights from Social Media

by Shu-Chuan Chu, Juran Kim, Charles R. Taylor Paperback 2020

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  • Author: Shu-Chuan Chu, Juran Kim, Charles R. Taylor
  • ISBN 13: 9780367584764
  • ISBN 10: 036758476X
  • Publication Year: 2020
  • Language: English

Specifications

Index-10036758476X
LanguageEnglish
Index-139780367584764
Period-
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Publisher- (2020)
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