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Advertising Strategy : A Communication Theory Approach

Advertising Strategy : A Communication Theory Approach

by Larry Percy, John Rossiter Hardcover 1980

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  • Author: Larry Percy, John Rossiter
  • ISBN 13: 9780275916923
  • ISBN 10: 0275916928
  • Publication Year: 1980
  • Language: English

Specifications

Index-100275916928
LanguageEnglish
Index-139780275916923
Period-
Class Track-
Publisher- (1980)
Pages-

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