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Promotional Strategy : Managing the Marketing Communications Process

Promotional Strategy : Managing the Marketing Communications Process

by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear Hardcover

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  • Author: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
  • ISBN 13: 9780256122404
  • ISBN 10: 0256122407
  • Language: English

Specifications

Index-10 0256122407
Index-13 9780256122404
Language English

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