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When MBAs Rule the Newsroom : How the Marketers and Managers Are Reshaping Today's Media

When MBAs Rule the Newsroom : How the Marketers and Managers Are Reshaping Today's Media

by Doug Underwood Paperback 1995

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  • Author: Doug Underwood
  • ISBN 13: 9780231080491
  • ISBN 10: 0231080492
  • Publication Year: 1995
  • Language: English

Specifications

Index-100231080492
LanguageEnglish
Index-139780231080491
Period-
Class Track-
Publisher- (1995)
Pages-

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