Andy Wales

Big business, big responsibilities

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Key item features

Title Context: Big business, big responsibilities
Primary Contributor: Andy Wales
System ISBN Index: 9780230243958
Language Presentation: English (US Standard)
Page Manifest Extent: Standard Printing Edition Count pages

Description

Leading business are often now the visionaries: leaders in the fight against climate change, protectors of human rights and supporters of international development. This book shares the inside track on why some of the world's best known brands are doing this not as philanthropy but as a core part of business strategy: protecting the environmental systems they depend on, building consumer trust and creating new markets to ensure long term success.--[book cover]