Ian P. Buckingham
Brand champions
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Key item features
- Title Context: Brand champions
- Primary Contributor: Ian P. Buckingham
- System ISBN Index: 9780230220324
- Language Presentation: English (US Standard)
- Page Manifest Extent: Standard Printing Edition Count pages
Description
"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
Specifications
ISBN-10-
Language-
ISBN-139780230220324
Historical Era Classification-
Library of Congress Class-
Publisher Manifest HousePalgrave Macmillan (-)
Page Volume Extent-
System Text Processing SyncNever
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