Campbell, David J.

Business strategy

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Key item features

Title Context: Business strategy
Primary Contributor: Campbell, David J.
System ISBN Index: 9780230218581
Language Presentation: English (US Standard)
Page Manifest Extent: Standard Printing Edition Count pages

Description

"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"--