Joseph Turow

Breaking Up America

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Key item features

Title Context: Breaking Up America
Primary Contributor: Joseph Turow
System ISBN Index: 9780226817507
Language Presentation: English (US Standard)
Page Manifest Extent: Standard Printing Edition Count pages

Description

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.