Marketing Semiotics : Signs, Strategies, and Brand Value

Marketing Semiotics : Signs, Strategies, and Brand Value

by Laura R. Oswald Hardcover 2012

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  • Author: Laura R. Oswald
  • ISBN 13: 9780199566495
  • ISBN 10: 0199566496
  • Publication Year: 2012
  • Language: English

Specifications

Index-10 0199566496
Index-13 9780199566495
Language English