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A framework for marketing management

by Philip Kotler

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A framework for marketing management

Description

"Using the most current concepts, up-to-date data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success."--Page 4 of cover.

Book Details:

ISBN-10: -
ISBN-13: 9780131213456
LoC Class: -
Pages: -
Language: -
Era: -
Publisher: Pearson Prentice Hall (2008)
Last Enriched: Never

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