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Strategic Brand Management : Building , Measuring, and Managing Brand Equity

Strategic Brand Management : Building , Measuring, and Managing Brand Equity

by Edmund J. Bourne Hardcover

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  • Author: Edmund J. Bourne
  • ISBN 13: 9780131201156
  • ISBN 10: 0131201158
  • Language: English

Specifications

Index-100131201158
LanguageEnglish
Index-139780131201156
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