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Convergence Marketing : Strategies for Reaching the New Hybrid Consumer

Convergence Marketing : Strategies for Reaching the New Hybrid Consumer

by Vijay Mahajan, Robert Gunther, Yoram Wind Hardcover

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  • Author: Vijay Mahajan, Robert Gunther, Yoram Wind
  • ISBN 13: 9780130650757
  • ISBN 10: 0130650757
  • Language: English

Specifications

Index-100130650757
LanguageEnglish
Index-139780130650757
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