Principles of services marketing
Description
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Book Details:
ISBN-10: -
ISBN-13: 9780077129514
LoC Class: -
Pages: -
Language: -
Era: -
Publisher: McGraw-Hill Education (2011)
Last Enriched: Never
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