In one of the great paradoxes of twenty-first-century business, market leaders must continuously pursue the obsolescence of their own best-selling products. Why? Because they know that beyond their own corporate walls, hungry competitors are "borrowing" ­and improving on­the strengths of those products in order to take their hard-won customer base to the next level of satisfaction. And if they plan to stay on top, leaders know it is up to them to reach that next level first.Whether you are a leader or a pursuer, 24 / 7 Innovation takes you beyond the rigid policies, prescriptive processes, and fragmented organizational structures that have stifled true innovation for too long. This step-by-step book shows you how to instill a mind-set of continuous innovation at every level of your organization, one that will allow you to achieve and sustain a leadership position in any market. It outlines a lean, action-based framework designed to put your organization in the state of "perpetual innovation" that is necessary for creating sustainable business success.Look to 24 / 7 Innovation for the latest techniques and strategies to:Create a culture of innovation­­and inject innovation continuously throughout the execution of each processImplement the Capabilities approach at every level of your organization, and coordinate its five essential components­­—Strategy, Measurements, Processes, People, and Technology—­to consistently interrelate with each other and deliver measurable resultsAlign all stakeholders­­—from customers to shareholders to employees­­at all levels of an organizationMoving far beyond theory, 24 / 7 Innovation reveals what today's most innovative companies are actually doing­­right now­­and provides guidelines to help you replicate these successes in your own organization. It offers a blueprint for creating a truly flexible organization, one that builds upon current successes even as it promotes rapid change and adaptability for maximizing those successes.In today's age of unprecedented access and unlimited competition, constant change is the prerequisite for survival. Let 24 / 7 Innovation show you how to introduce constant change throughout every level of your organization­­revolutionary change that is strategic, pervasive, and ultimately overwhelming to your competitors.