IMC, the Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
by Don E. Schultz, Heidi Schultz Hardcover 2003
- Author: Don E. Schultz, Heidi Schultz
- ISBN 13: 9780071416627
- ISBN 10: 0071416625
- Publication Year: 2003
- Language: English
Specifications
| Index-10 | 0071416625 |
|---|---|
| Index-13 | 9780071416627 |
| Language | English |