Advertising
Description
This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success.
Book Details:
ISBN-10: -
ISBN-13: 9780070997981
LoC Class: -
Pages: -
Language: -
Era: -
Publisher: McGraw-Hill Australia Pty Ltd (2011)
Last Enriched: Never
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