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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore, Regis McKenna Paperback

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  • Author: Geoffrey A. Moore, Regis McKenna
  • ISBN 13: 9780066620022
  • ISBN 10: 0066620023
  • Language: English

Specifications

Index-100066620023
LanguageEnglish
Index-139780066620022
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