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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

by Terence A. Shimp Hardcover

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  • Author: Terence A. Shimp
  • ISBN 13: 9780030103520
  • ISBN 10: 0030103525
  • Language: English

Specifications

Index-10 0030103525
Index-13 9780030103520
Language English

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