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Authenticity: What Consumers Really Want

Authenticity: What Consumers Really Want

by James H. Gilmore, B. Joseph Pine II Hardcover 2007

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  • Author: James H. Gilmore, B. Joseph Pine II
  • ISBN 13: 1591391458
  • ISBN 10: 1591391458
  • Publisher: Harvard Business Review Press
  • Publication Year: 2007
  • Language: english

Specifications

Index-10 1591391458
Index-13 1591391458
Language english
Publisher Harvard Business Review Press (2007)

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