Strategic Brand Management

Strategic Brand Management

by Kevin Lane Keller, Vanitha Swaminathan Hardcover 2007

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  • Author: Kevin Lane Keller, Vanitha Swaminathan
  • ISBN 13: 0131888595
  • ISBN 10: 0131888595
  • Publisher: Pearson College Div
  • Publication Year: 2007
  • Language: english

Specifications

Index-10 0131888595
Index-13 0131888595
Language english
Publisher Pearson College Div (2007)